Challenge

Early-stage startups face a unique set of challenges: turning raw ideas into functioning products, navigating market validation, and securing early funding. These moments demand more than code - they require structure, speed, and a reliable partner.

Through our collaboration with HETCH, a Swedish innovation hub supporting startups with mentorship, co-working, and global partnerships, we teamed up with founders who needed both technical execution and strategic support.

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Mathilda: AI for Personalized Math Learning

Oscar Forsvall, founder of Mathilda, set out to make math education more personalized using AI. In Sweden’s classrooms, students often lack individual support - Oscar saw AI as a way to bridge that gap.

We partnered with him at the earliest stage, supporting:

• Early product definition and AI concept validation
• Wireframing and UX design workshops
• Delivery of design assets still in use today

“Many of the ideas and sketches we developed with Galeyo are still part of the product today. They’re a great team - structured, supportive, and very talented designers.”

Oscar Forsvall, Founder of Mathilda

The MVP is currently in testing, with promising feedback from users and stakeholders.

Apoomatic: Streamlining Healthcare Communication

Olle Andersson, co-founder of Apoomatic, aimed to improve how doctors and pharmacists coordinate - especially around prescriptions. After building a demo, his team needed a more stable product for sales and piloting.

Galeyo joined to help:

• Rebuild the product into a scalable, functional MVP
• Ensure agile, transparent collaboration with daily check-ins
• Support a pilot-ready version for further validation and pitching

“The collaboration was fantastic – daily check-ins, transparent communication, and a really dedicated team of developers.”

Olle Andersson, Co-founder of Apoomatic

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Key Features Implemented

• Early-Stage Product Discovery: Defining structure, goals, and features
• Rapid MVP Development: Delivered through the Galeyo Innovation Lab
• User-Centered Design: Built for clarity, simplicity, and usability
• Startup-Ready Architecture: Lightweight, modular systems ready to scale

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Outcome

Our work with Mathilda and Apoomatic reflects our core belief: startups need more than execution - they need co-creation. With clear structure, close collaboration, and high-quality design and code, both teams advanced from concept to MVP with confidence.

Through HETCH and beyond, we continue to support founders who are building purposeful products from the ground up.